![]() Gross, who runs the movie consulting firm Franchise Entertainment Research. “There’s support for the movie from white conservative political groups, but a third of the audience is Hispanic,” says David A. Ticket buyers have been predominately female, while more than 50% of cinemagoers were over the age of 45 years old. It’s the only movie playing in theaters right now with that high of a grade. Opening weekend audiences were enthusiastic, bestowing the film an “A+” CinemaScore. ![]() About $2.6 million of opening day sales were earned through the “Pay It Forward” app, which the company framed as a way to raise awareness about child trafficking.Īlejandro Monteverde wrote and directed “Sound of Freedom,” based on the true story of Tim Ballard (Caviezel), a former government agent who embarks on a mission to rescue children from sex traffickers in Colombia. The Utah-based Angel Studios used other unconventional efforts to promote the film, including an app that allows people to buy and then donate tickets to those who can’t afford the price of admission. Religious and conservative media groups have rallied behind the film, which is partially crowdfunded. It’s now being distributed independently by Angel Studios, which recently released this spring’s Old Testament-inspired “His Only Son” and spent $15 million on the Caviezel-led action-thriller. ![]() (A Disney spokesperson says the studio had no knowledge of “Sound of Freedom,” adding the prior deal was arranged by an international division of Fox for distribution only in Latin America.) Post-acquisition of Fox, the filmmakers bought back the rights. “Sound of Freedom” was originally set at 20th Century Fox and was completed in 2018 before Disney acquired the studio the following year and the film was left in limbo. “Sound of Freedom” looks to eclipse those box office returns in a matter of days, as long as momentum sustains during the week. A similar crowed helped to propel the low-budget “Jesus Revolution” to $53 million, enough to rank among the top 25 domestic releases of this year. But when they do, it’s a sector that has proven to reliably turn out in force. ![]() Hollywood rarely backs films that are geared toward this particular demographic. It’s one of the biggest openings in recent times for a faith-based film, according to Comscore, which counts this spring’s Kelsey Grammar-led “Jesus Revolution” ($15.8 million debut), 2019’s “Breakthrough” with Chrissy Metz ($11.2 million debut) and 2018’s Erwin brothers musical drama “I Can Only Imagine” ($17.1 million debut) as other top turnouts for movies that cater to religious audiences. Purdie also thanked AMC, Cinemark and Regal, which are three of the biggest movie theater chains in the country, for “having the courage to release ‘Sound of Freedom’ during the busiest movie season of the year.” Seeing this film has become a must, thanks to incredible word-of-mouth.” “We’re getting messages from all over the country telling us about packed theaters, sold-out theaters and spontaneous standing ovations for the film in numerous locations. “As with our July 4th numbers, today’s numbers exceed our expectations, and we’re going to continue this momentum,” said Brandon Purdie, head of theatrical distribution at Angel Studios, the independent studio that’s backing the film, in a statement.
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